The early days of a startup company are typically filled with trial and error iterations to find the proper product-market fit. This is one of the powerful advantage of a startup: the ability to “pivot” overnight. Change the plan according to the learnings of early customer facings.
One day however, these iterations should convert to a strategic plan. This is where we can help!
The importance of a strategic plan cannot be stressed enough: not only will it help focussing all the employees in the company, it will also send a clear message to the outside world (your customers) what you intend to do and how it will benefit them.
As serial entrepreneurs we have done this many times ourselves, and helped startup and scaleup companies to setup and finetune their strategic business plan, marketing and sales plan.